Patricia Field Styling Lesson presented
by AMERICAN EXPRESS

Date:2008/8/8

Venue:
Patricia Field’s House in NY

Contents:
パトリシア・フィールド”によるスタイリングレッスンを、iTunesポッドキャストページ内で配信。
TVCMや雑誌広告、新聞広告等でリーチ出来ない、感度の良いヤングエグゼクティブ層等に向け、当イベント及びキャンペーンの認知、訴求を図りました。

Patricia Field Styling Lesson presented
by AMERICAN EXPRESS

Date:2008/8/8

Venue:
Patricia Field’s House in NY

Contents:
Styling Lesson by Patricia Field was broadcasted on iTunes Podcast. We try to raise awareness on this event and the campaign to the target of sensitive, young executive with new types of media, as this target is difficult to reach through regular TV CMs, magazine and newspaper adverts.